3 Tips For Marketing Homeware Online

There’s no place like home and there isn’t anything quite as satisfying as working on your interior decor to make it feel like home.

It is now much easier to buy furniture, homeware and interior decor online, which means that there is a lot more choice available for homeowners to decorate their home.

Advancements in technology have helped to replicate in-person shopping experiences online, which means that there is a growing number of online homeware retailers.

If you are an online homeware retailer, then this means that there is also an increase in the number of competitors in the market.

To stay competitive, brands need to come up with marketing strategies to stay ahead of the game, boost brand awareness and get products in front of potential customers.

Let’s take a look at some easy tips on how to best market homeware online and how this can help improve your business.

Build A Visual Experience

Your visual branding is a key component when it comes to the experience you deliver to your customers. From your site colour scheme to fonts used in your content, these all make a difference to the visual experience your customers will have.

Good branding will likely encourage sales, whilst hastily put-together sites with a lack of design will see a high bounce rate in most instances.

There are some things you should focus on when it comes to the visual experience of your website:

Colour Scheme - set the mood for your business with a good colour scheme. Purple promotes creativity, whilst black and white promotes modern minimalism.

Font - a lot of brands use different fonts across their website, but consistency is key. Don’t go with more than two fonts, as this could confuse you.

Images - this is where you can showcase your products. The images you use should be high-quality and demonstrate a strong portfolio for your brand.

Find Your Target Audience

No matter how long your business has been running, investing in good market research is vital in finding out who your audience is. Knowing their age range, where they live, gender, financial status and hobbies can help you refine your marketing strategies.

Knowing this information helps with social media advertising targeting so that you can pinpoint exactly who is buying your products and from which area.

Remember, your customers won’t always find or reach you on their own. You must identify them and build your strategies around reaching them.

Optimise Your Site

If you sell items that a large number of customers need or will be looking for throughout the year, then optimising your website is a huge, key component to your marketing strategy and business success.

For example, if you sell duvet cover sets, mention this regularly throughout your content on the page to ensure that, when people search for the keyword, you will appear in Google search results.

Carry out keyword research to find the terms that people are searching for the most, or ones that are most relevant to your website and products, and optimise each page with a different keyword.

Mention this throughout your content, both on-page and off-page, through the use of alt tags, metadata and image descriptions.

It is well known that having top-ranking keywords, particularly in positions 1-3, can greatly increase your revenue, website traffic and overall website performance.

Try to spend some time devoted to this aspect of your marketing strategy to see positive improvements to your online business overall.