11 Ways to Dramatically Improve Your Online Business

There are several aspects involved when it comes to running a good website, from creating a great user experience to providing and regularly updating your engaging content to optimisation and driving traffic to your site.

Keeping the Internet's rapid expansion and changing trends in mind, we have put together what we believe to be the best ten tried and tested methods that will make your website stand out from the crowd.

1 Increase Page Speed

Let’s start with an obvious one, a slow-loading website is one of the main reasons that visitors will go elsewhere. It is frustrating and people simply don’t have time to sit and wait for your site to load. Increase page loading speed and decrease your bounce rate by making sure that your images are of an adequate size to download quickly and check out the free service that Google offers to analyze your site performance.

2 Use a Call to Action

There is a lot to be said for a site-wide Call to Action. Whether you want potential clients to ‘Call Now’ for a quote or your shoppers to ‘Order Now’, make sure that your CTA is above the fold (at the top of the page so people don’t have to scroll down to see it) and accessible from every page. Besides that, it is good to use tools like a paycheck stub maker to make your business more efficient as well.

3 Get Mobile Friendly

With the advancement of technology, a responsive (mobile-friendly) website isn’t just an option anymore, it is a requirement. Visitors to your site will be viewing it from all sorts of devices such as laptops, tablets and mobiles. If your website is still old school, your mobile-friendly competitors will have an edge over you, not to mention that Google penalises websites that aren’t optimised for smartphones.

4 Eliminate 404s

404 Errors (page not found) on your website don’t look good to your visitors. They are frustrating and somewhat disappointing and the second main reason for users to bounce after slow page load times. Weeding out any broken links and 404s will improve user experience and you can do this by setting up Google Webmaster Tools which will bring these sorts of issues to your attention.

5 Correct Typos

Bad grammar or even just a few simple typing errors can hurt both your website and the credibility of your online business. Simply neglecting a quick spell-check could lose your sales.

6 Get Browser Friendly

Test your website in several browsers to ensure that everything is displaying correctly. Users will be viewing your site in different browsers including Chrome, Internet Explorer, Firefox, Safari, and Opera so take a look at your website yourself in each browser to address and correct any bugs.

7 Start Blogging

Create a blog for your website and write unique, interesting content that will attract more visitors. But don’t just stop there, write relevant content for other websites that accept guest posts too. Guest posting is one of the best ways to increase visibility and gain strong links back to your site.

8 Seek out Pages with Less Engagement

Using Google Analytics, you can see which pages of your website users spend less time on. Short session durations could indicate that the content of those pages could do with a revamp. Analyse those pages and think about why people are leaving so soon. Perhaps the current content is too minimal, irrelevant or uninteresting. This could mean you are losing out on sales and potential clients if your content is not up to scratch.

9 Improve your On-Page SEO

Use a domain authority checker like Open Site Explorer to see your high authority pages and inspect any Meta titles and descriptions that are too long. Meta titles should be truncated to 50 – 65 characters and Meta descriptions should be no more than 155 characters otherwise they will "wrap" in search results. Check out our handy meta title and description counting tool to help you with this.

10 Connect with Social Media

Create a Facebook business where you can promote your blog posts and keep your customers up to date with special offers, competitions and your latest items or news. Customers prefer to purchase from online stores that have an active Facebook page, so you can use this to gain trust by accumulating positive reviews. The same goes for Twitter, Google+, Instagram, LinkedIn and Pinterest. Connecting with them all will increase your brand awareness as well as boost traffic to your website.

So if you think your website doesn't comply with some of the above suggestions, it could be that you are missing out on significant sales or potential clients just because of a minor issue that can be rectified quickly. As a bonus, you can also make use of phone tracking apps to ensure your employees are working efficiently. This can help improve the overall output of your online business. You can read about these apps here.

11 Embrace Email Marketing 

When fostering meaningful connections with your audience, email marketing reigns supreme. It offers a direct line of communication with potential and existing customers, keeping them engaged and informed about your latest updates, exclusive offers, and compelling content.

You can nurture leads and drive conversions effectively by crafting personalized and targeted email campaigns. Automated email sequences allow you to deliver the right message at the right time, enhancing user experience and increasing customer loyalty.

Moreover, email marketing provides invaluable insights into campaign performance through tracking and analytics. Monitor open rates, click-through rates, and conversions to refine your strategies and achieve better results.

With email marketing as a powerful addition to your online business arsenal, you can create lasting connections, boost brand loyalty, and propel your business to new heights.