How SMS Marketing Can Enhance Your SEO

Undoubtedly, in the modern era of technology, businesses are in a constant search for innovative methods to increase their online visibility and therefore their search page ranking. SMS marketing is a recent, but very powerful, means of doing so. 

We will demonstrate how SMS marketing can be incorporated into the overall digital strategy of a company to significantly boost SEO efforts and drive organic traffic.

The Connection Between SMS Marketing and SEO

On one side, it's quite difficult to find any common link between SMS marketing and SEO, but, according to several experts, the existence of the former can indirectly support and complement the latter. The tip-off is in recognition of how these two channels of marketing can effectively cooperate in building a seamless digital marketing strategy.

Increasing Website Traffic

SMS is the way to go when it comes to increasing a company's SEO strategy, as sending text messages can help in directing customers to the company's web page. Businesses can place short and trackable URLs in their text messages to lure their customers into visiting some of the single landing pages or blog posts. This increased traffic is a positive sign for the search engines, showing that the site is interesting and valuable to the users.

The effect of that is a faster website speed, through which Google tests and rewards those sites that beat their competitors in terms of web page speed. Search engines like fast websites!

Improving User Engagement

When it comes to user engagement, search engines count the time people spend on a website and the number of people who visit a certain website as the most important indicators. The SMS strategy, in particular, can assist in this area by sending users to the more engaging content on a company's website.

The activities initiated and completed by the users are the ones that carry the most profound effect: with third-party interaction, the aforementioned factors take place in reality, consequently lower percentage of backbone operations and longer average time pages unveil the site, which is an evident conflict to the cogency metric.

An increase in traffic to a website will also increase the presence of the site on social media, and hence the site will gain higher ranks in the searches made by the search engines.

Enhancing Local SEO

SMS marketing is an effective way to improve local SEO and encourage those with digital and physical shops to buy too. That can be done by sending the already existing location-based offers or promotions to mobile subscribers through text messages.

This, in return, may trigger a couple of positive outcomes such as the generation of local business listings, through positive reviews and check-ins, reminiscing of the movie, "The Matrix" where users were beamed up or down the directory while being in a virtual world of cyberspace, to the same information were highlight.

With more people becoming aware of a brand, there is a common trend of customers searching for it directly or even clicking on search results links. More brand recognition most times equals higher click-through rates in search results, which is one of the variables that search engine giants like Google consider when determining the rank of websites.

Building Brand Awareness

The fact that SMS is consistent and sends messages over and over may then cause people to also learn the name of the brand. The more familiar people become with a brand, the more likely they are to either type the brand's name directly into the search engine or click on the name of the brand that appears in the search results.

This raised brand recognition level can drive more people to click on the result, in the list of results, which increases the chance of the site ranking higher in the search results.

Encouraging Social Media Engagement

It is a huge influencer on social media when you direct SMS, leading to your social profile, and pushing the followers to become engaged with the content. By having people collectively like, share, and comment on company posts, the social signals may jump up.

In totality, the social media's direct input, and interdependence on SEO are of search around data and the first site, for example, in the recent past, Google has penalised websites for artificial backlinks and those with content-less pages.

On the other hand, a site that has high-quality engagements, the one that people often share, which directs people to their web page, can slightly differ from it.'s direct impact on SEO but still can indirectly influence rankings by increasing website visibility and attracting more visits to the site.

These increased visits and interactions can, over time, lead to the generation of high-quality links from reputable sources, further strengthening the site’s authority and search performance.

Leveraging User-Generated Content

An SMS strategy, therefore, that is aimed at influencing the customers into developing and sharing their opinions through various means such as providing reviews, testifying, or photo making, can be used. This special material can be used as content for the whole web, presenting freshness and uniqueness that search engines love.

Additionally, user-generated content (UGC) might naturally include relevant keywords and thereby assist SEO as well.

Optimising for Mobile

Most of the SMS receivers are individuals who only use their mobile devices; thus, they are automatically engaged on your mobile-optimised website with no effort at all from the business owner. Mobile traffic will be driven through mobile-friendly website pages, and by that, users will be able to access a website they are most likely searching for. In this type of activity, the search engines prioritise mobile-friendly websites and consider them in their rankings at the top.

Though SMS is not meant to directly influence how search engines process and rank websites, it is effective in traffic driving, performance of user engagement, and giving a supporting role for overall digital marketing efforts of the companies that it is targeted at.

The combination of SMS marketing into the digital platform, with the potential to generate better organic and paid rankings for the website in terms of SEO and search engine visibility, is an attention-grabber. As the digital environment advances, the companies that will be victorious are the ones who will utilise both SMS marketing and SEO to their full potential and will enjoy sustained, long-term online success.

An online SMS provider can help you effectively implement SMS marketing campaigns to boost your SEO efforts.