Establishing a robust online presence is essential in today's environment. Being online doesn't automatically guarantee visibility—it doesn't even guarantee that whatever exposure you do get will be positive. The totality of what your present and future consumers and clients will learn about your company online is known as your online presence.
As a business owner, you can’t subscribe to the notion that if you are online, customers will discover you. It is up to you to establish a presence and make it one that will be advantageous to both you and your company.
Every company must periodically update its website. The leads and sales that you expect must come through your website. You risk hindering your chance to succeed in business if you don't take full use of your internet marketing opportunities.
Social media, Google, and content marketing are all evolving rapidly, and so must your company's online presence. Website security is tightened, and the likelihood of hacking is reduced by updating the site. That's one of many things to remember—updating its digital marketing approach also makes the website more marketable and attracts more visitors.
Let us walk you through the benefits and challenges you face as a business owner while redesigning your website. Before that, let us delve into what is a website redesign and why you must redesign your website.
Redesigning a website is a process that seeks to enhance the user experience of a website, largely by re-evaluating the current navigation, layouts, content, color scheme, and technological architecture. It is a comprehensive makeover that fundamentally alters your present website's code, content, structure, and graphics to serve your visitors better.
The goal of website redesign is to increase conversions and ensure that your website is fully responsive on every device, screen size, browser, or operating system. It also focuses on improving site speed and technical performance, search engine optimization or transitioning to responsive web design.
While planning any website redesign project—the front-end and back-end of the website must be considered.
The potential to produce revenue through online channels matters most—a website that doesn't bring in any revenue is only worth a little. A website must also promote the expansion of your company.
Now let's look at the specific items you'll need to consider while organizing a website redesign.
1. Your business's goal—What does your business need from its website?
2. Traffic generation plan—How will you draw visitors to the website?
3. Navigation structure—How will visitors move around the website?
4. All in all, usability—How will you make using your website as simple as possible?
5. Accessibility problems—How will you make sure that anybody, regardless of ability, will use your website?
6. Uniformity in Content—How will you arrange your content to make it simple to use and index?
7. Technical performance—How will you ensure that your website loads quickly and complies with modern online standards?
8. Commercial funnels—How will you add value to users to transform them into leads, and how will you nurture those leads until they are prepared to purchase from you?
No matter how high-quality the design is, a website won't fulfill the purpose of your company goals or safeguard its data until its complete architecture is robust. Depending on the particular marketing objectives of your company, there are many different reasons to redesign a website.
The most frequent reasons include rebranding your website, boosting traffic, generating more leads, and adding features to enhance user experience. In some instances, the security of your website is a crucial factor in your decision to revamp it.
The scope of your website makeover will depend on your business objectives. If your logo changes, your site will require a quick refresh: switch out some photographs and tweak the color scheme. Yet, you'll need to switch to a content management system with the flexibility and customization choices required to entirely revamp your site if your marketing plan has been altered.
A website update needs more than just redesigning the layout and giving it a fresh appearance. Instead, it entails upgrading the website in various essential areas for the following reasons.
1. It does not offer a seamless experience on all devices and is unresponsive.
2. It doesn't correspond to your most recent marketing and business plans.
3. It is challenging to use and provides a poor user experience.
4. You are not able to change the content on your website
While businesses redesign their websites with some specific objectives to achieve, website redesigning has some essential benefits and a few challenges.
Let us delve deeper to know the benefits and challenges of website redesigning.
Your website statistics will change if you redesign with your customers in mind—a modern and vibrant website will seem like a genuine expression of your business. By redesigning your website, you will reevaluate the user experience you offer to your visitors.
You can also use this UserZoom UX research guide to choose the best UX research tool to gain a thorough understanding of your audience's preferences, dislikes, and preferred navigation methods. Your new website will do a better job of giving consumers what they need in a simple way.
Enhancing the user experience helps decrease bounce rates and improve retention. Improving the UX involves:
1. Highlighting important content.
2. Designing user-friendly navigational systems.
3. Providing users with clear calls to action.
Redesigning a website has several advantages, one of which is SEO improvement. A fantastic website is always necessary to rank well in search engine result pages (SERPs).
Even if your website is visually appealing and has excellent content and a compelling brand message, it won't help your business expand if no one will discover it. SEO is an essential strategy to raise your search engine ranks and increase website traffic.
You can apply the most recent SEO best practices when developing and designing your website when you revamp it.
You can also work with a B2B SEO agency that will help you boost your search ranks and increase the likelihood that your target market will take notice of you. Because a skilled SEO agency will guarantee website performance, excellent aesthetics, and mobile compatibility, among other things, redesigning your website will help you rank better on SERPs.
Older websites are more vulnerable to cybersecurity risks since they need the most recent security measures to shield users from these dangers. It will be terrible if you fail to shield your users from such dangers.
The likelihood that your website will rank well on search engines decreases as customers start leaving it. You lose any opportunity of converting visitors if a website's lack of security discourages interaction. Correct any security flaws on your current website and add an SSL certificate to let people know your site is secure by redesigning it.
While you are not physically available, your website serves as the public face of your business. Every website's primary purpose is to convert visitors into either qualified leads or actual sales. With a redesign, you will ensure that your website is designed to convert as many leads and/or purchases as possible by guiding users through the sales funnel.
A good website design will, among other things, provide excellent content, stunning visuals, and practical CTA buttons. The website's conversion rate is the primary goal of any practical website redesign approach.
Make a realistic list of improvements based on your rationale for needing a redesign. It is common knowledge that website users become used to its layout and style with time. Some frequent website visitors sometimes become annoyed by the change, and you risk losing them.
Most companies redesign their websites based on what they believe will appear attractive. Instead, you must consider how visitors to the site will engage with it. Most websites that go through the redesign process repeatedly grow better, occasionally worse, and always in a unique way. This urge to stay up with competitors and be better than others occurs more frequently. The internet constantly changes, so building, managing, and maintaining a website requires constant work.
While considering a redesign, statistics regarding users' browsers and the site's traffic are essential resources. While rebuilding a website, the main goal is to implement as many exciting features as possible to stay ahead of emerging technological threats. Before determining whether to add the newest features to the website—look over this data and see what technologies your audience will utilize.
You will be forced to undergo the whole redesign process much sooner than anticipated if you don't know where you're heading and can't keep an eye on the network. A flexible and scalable site must be initially planned to avoid this risk. Try to forecast the direction of the thematic area to which your project belongs.
Users build their initial image of your business on the visibility of your website and other social media platforms. You need to make the most of your web presence. Revamping your online presence will help you attract new clients, reconnect with old ones, and make doing business with you and your company more pleasurable for everyone involved.
Surya Ranjan Pandita is a content marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. Feel free to ping him on LinkedIn.