Ever since the recent pandemic, people have been spending most of their time in the confines of their homes. Due to this, the number of people having access to the internet has also grown sizably.
Studies show that this has led to a 61% increase in video consumption among 13-34 year-olds. You, as a growing business, should capitalize on those numbers and use videos to take your sales through the roof!
Thanks to recent technological advancements, video editing has never been more accessible and easier in the past. You can even use your smartphone to record a video and use a professional mobile video editor and create a viral video with a massive viewer base.
In this article, we will be looking at a few of the best tools to help you grow your business with the help of video content.
Video marketing is the process of using videos to promote and showcase your products to the public in a more engaging way. Videos are one of the most convenient types of content to consume. They increase the traffic on the digital and social channels of your business.
Video marketing requires planning. There are different ways that brands use to lure customers into their world. Some of these ways are:
- Product Demo – Product demos showcase all the features and benefits of the product along with pricing. They show customers how the product can impact their lives if they purchase it.
- FAQ – These videos address the queries that potential customers would have about the features and utility of the product on offer.
- Tutorials – These explain the usage of your offering to potential customers and existing customers and suggest them to buy your product
- Product Reveal – Product reveals are used by brands when they have a new product about to be launched. They help create hype and demand around the offering about to be launched.
- Brand Story – A video that shows the audience how your brand came into existence. It builds a sense of trust and loyalty amongst the viewers.
- Reviews – Brands ship their products to influencers and thought leaders who tell your target audience about your product. These individuals can easily influence people to choose your product when given a choice.
Here are five tools that will make it easier for you to reach your sales targets:
Adobe Spark is a cross-platform web application that stands out due to the convenience and ease of use that it offers to the users. It has an abundance of themes, fonts, images, icons, and templates that you can use to experiment. They let you reassign licenses whenever you require, and they offer 24/7 customer service along with a user-friendly interface.
They even have a mobile application that takes care of your editing needs on your smartphone if you do not have access to a computer. Adobe spark also has a free edition on offer that can help newbies learn editing without spending a small fortune on a premium video editor.
InVideo is an online video editor that features many tools that will aid you in easy video editing. InVideo offers a wide variety of pre-made video templates that are of great use to people who are new to editing and lack time. Many other features stand out like the wide variety of stickers, vector shapes, and filters. All the templates are available in the three most commonly used formats: wide, vertical, and square.
InVideo is of great help to video marketers as it lets you set up your brand first. You can add your company name, brand colors, and logo to the preset. They will be available to you in the editing dashboard for later use. A free version with more than 1 million videos and images available is a great addition as well.
Typito is another web-based video-making tool that you can consider for your marketing needs. It features a very user-friendly drag-and-drop interface with which you can easily add attractive graphics and animations to your videos. Typito offers more than 200 motion graphic templates to help newcomers. It features a top-of-the-line browser-based range of tools.
Typito offers a wide range of light-hearted audio files that you can never go wrong with. Typito has a very active team of developers that take feedback very seriously and try to bring forth regular updates to the software. It also features a publish button that allows you to directly upload your video to a social media platform that you are aiming to grow on.
Biteable is one of the most newbie-friendly video editors out there. It has a huge range of readymade video templates which are very well sorted in their library. You can easily edit your videos and add the texts, sounds, animations, and colors you like through their drag-and-drop editor.
Biteable is a versatile editor and can be used to make all sorts of commercial videos for your business. You can use watermarks of your brand, built-in clips, and animations and create videos in 1080P which makes them look very high-quality and professional.
Animoto is an extraordinary video editing tool that is very useful for people new to the video editing world. Animoto allows users to save a lot of time during editing and it features what is widely known as one of the most efficiently designed video editing interfaces available. It offers a free version and a premium version that is a great investment for people looking for above-average results.
Animoto is cloud-based so you do not have to worry about losing your data due to corrupted drives. It offers a web-based and a smartphone-based platform for seamless operations. The mobile application has gained a lot of praise for being intuitive and easy-to-use for short clips and animations and you can use the in-app free music library to add tracks along with a layer of depth to your videos.
You do not have to pay exorbitant amounts to production houses to be able to market your products through videos. You can make professional-quality videos with a small video marketing team that can lure customers to your business.
In recent times, all the big brands have got some type of video marketing campaign that is ongoing throughout the year that you as a growth-seeking business should not miss out on. We hope that through this article, we have helped you in choosing the suitable tool to create video marketing a breeze.