10 Reasons Why You Should Have an eCommerce Website

In this day and age, with the growing popularity of the Internet and technological advancement, is it much quicker and easier to buy and sell online now than ever. Internet users are no longer limited to sitting at desktop computers to do research or send emails.

People are now using their laptops, tablets and even mobile phones to do more things including making purchases and even selling products via the Internet. People can now enjoy shopping and even running their businesses from the comfort of their own homes!

As a seller with an eCommerce website, you can tell your customers about your company, showcase your products and take payments online.

With the rapid growth of the online market, here are some of the reasons to get in on the action and start selling on an eCommerce business platform:

1 Global Market

Having an eCommerce website designed will allow you to reach out and offer your products and services to customers around the world, regardless of the distance and time zone.

2 Open All Hours

Customers will enjoy the round-the-clock convenience of being able to purchase what they want and when they want it, and you won't lose out on sales with an online shop that is open 24 hours a day, 7 days a week, compared to regular store hours.

3 Broaden Your Brand

Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalised items which makes it easy to provide all the necessary information to suit their requirements.

4 Higher Conversion Rate

Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a regular store to open.

5 Marketing Through Social Media & Search Engines

With good search engine optimisation, your website will appear in the top results of search engines such as Google, and working with an SEO services provider will allow you to understand how your target market is searching online. Using this information, you can then develop an online strategy that will expose your website to relevant, highly motivated customers.

Also, social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keep them informed with regular posts about your products and offers. Keep your customers engaged with competition and shareable content to drive even more traffic to your website.

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6 More Convenient

These days customers are appreciating the convenience of online shopping more and more. Rather than spending hours searching in physical stores, people are now making purchases over the Internet during breaks at work, before the school run and in harsh weather conditions, all the times that would be difficult to make a trip to a shop on the high street. The presence of the market has made it easier for everyone including busy parents with pushchairs and wheel-chair users to shop around and make decisions on purchasing without the hassle of being in an environment that is not fully accessible.

7 Fewer Overheads

It is without a doubt, much cheaper and easier to sell your products and services on an eCommerce platform as online business owners do not have to take into consideration the high expenses of shop rental, security measures, utility bills and a large team of staff. This in turn will enable you to sell your products at competitive prices.

8 Less Risk

An online shop enables you to enjoy increased profitability with less risk as you will most likely need a smaller workforce with reduced chances of shoplifting, rogue workers and damages to goods that can often happen in a physical shop.

9 Personalisation

You can use your website to connect with your customers by providing a personalised service, such as order tracking, delivery confirmations and product recommendations based on their order history.

10 Influence Purchases

Nowadays potential buyers go to the Internet to shop around and make decisions on what they want to buy and where to buy it from. Having your products showcased on a website will increase the chance of sales as you will be able to show customers why your product is right for them.

Setting up your online store now will give you a competitive edge over those who have not yet embraced the world of eCommerce, in an age where customers are constantly looking for the quickest and easiest ways to purchase what they need while at the same time maintaining a busy lifestyle. You can also find useful information in this helpful guide to make a website for your business.

We offer modern, user-friendly web solutions so why not contact us for a no-obligation quote for an eCommerce website today?