Once your business website is up and running, you are going to want to get as many visitors as possible without splashing out on an expensive marketing campaign.
There are many good, tried, tested and free methods of marketing that will generate results and bring you success without breaking the bank. Here’s how…
Once your website is live, search engines like Google and Bing will need to index it for your site to show up in the search results. Submit your website yourself to speed up the process.
List your business for free in as many good online directories as possible, so that when people search for the service or products you provide, your website will come up in the results.
Give visitors to your site the option to subscribe to your mailing list and then send out attractive newsletters via email. You will see your list of subscribers grow over time and you can keep them up to date with your latest products and special offers.
There are many aspects to search engine optimisation but having a website fortified with unique, engaging content, attractive photos and good, relevant back-links will push you to the top of the search engine results and you may not actually ever need to pay for marketing at all.
Don’t underestimate the value of guest-posting. Writing posts for your own blog is great for filling your website with valuable and interesting content, but also having your articles posted on other relevant blogs will help you reach a wider audience. The website you are posting on will probably link back in return which is also beneficial.
If you have got something interesting to say, don’t keep it all in article form, create informative videos that are relevant to your business and upload them on YouTube.
If you have an Ecommerce website, when an order has been processed, send out a notification email to your customer to let them know and request that they share their experience on their social media channels and leave a positive review.
Use Facebook, Twitter and all the other social media platforms to attract visitors to your website with special offers, the latest trends and even competitions. A Facebook business page is also a good place for your previous customers to leave reviews which will increase your trust base.
Consider offering a discount code for a certain group of people, say students perhaps, then contact colleges and universities who will promote your business by adding your website details in their student discount sections of their websites.
On the end of all emails that you send out, be sure to have your logo and a link to your website in the signature. This can be done automatically in your email software and will not only get you clicks to your website but it looks really professional too.
We hope you found these simple tips useful and are now ready to move forward with letting the world know about the products and services you have to offer.